Tag: decoupling

Ben Franklin, the first American genius, achieved fame and notoriety for his electricity research, which included that famous kite-flying experiment.  But did you know that he first described the concept of treating energy efficiency as an energy resource?  He memorably stated “A penny saved is a penny earned,” back in the 1700s, but today he [...]

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The Electric Utility’s Consumption Conundrum

Every business wants to grow the sales of their product or service – telecom carriers want you to consume more minutes of smart phone use, restaurants want you to eat out more often, and retailers love to see repeat customers walk into their stores.  It would be counterproductive to have, for instance, restaurants invest in [...]

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Decoupling and Energy Efficiency – A Winning Combination

Energy efficiency is “the first fuel to set priorities about design, deployment, and use of any devices or materials that consume electricity or contribute to its consumption.” (Definition from the Smart Grid Dictionary, 2nd Edition). It is also called “low-hanging fruit” to describe that it is the easiest and cheapest way to avoid the purchase [...]

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