Tag: consumer enlightenment

The Smart Grid Industry – Connecting with Consumers

The Smart Grid industry took an important first step in addressing a major disconnect in consumer communications strategies.  Last week at a major utility industry show, Distributech, the launch of a non-profit organization to understand consumer needs in the Smart Grid universe called the Smart Grid Consumer Collaborative (SGCC) was announced.  This is very much [...]

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Smart Grid Marketing Challenges for Utilities

Do you know what demand response is?  If not, don’t worry – unless you are employed by a utility, it’s probably not a term you’ve seen or heard before.  It is utility-industry terminology for certain types of programs targeted to customers.  Here’s the Smart Grid Dictionary definition of Demand response programs:  “Utility programs designed to [...]

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